PLANNING AND STRATEGY
Our comprehensive planning and strategic approach is enhanced by our years of experience working with leading retail developers and landlords all of which informs our understanding of the critical factors that make a successful shopper environment.
At Edge we fuse our client’s data, competitor analysis and global trends with holistic site audits to create design strategies that ensure an ongoing return on investment for our clients.
We foster a strong collaborative approach from the start of all projects, bringing together our collective knowledge of global trends, aesthetics and functionality to create unique concepts every time.
The conceptual design is then further developed, refined and detailed, ensuring that all aspects of the design have been considered and approved prior to proceeding with the documentation stage of the project.
Edge has a core team of designers supported by architectural draftspeople who develop the concept into a detailed and cohesive documentation package, for both tendering and construction purposes.
Design implementation is the co-ordination between documentation and the construction process to ensure the design intent is achieved and the project is progressing with adherence to the construction drawings. With Edge involved during the construction process, we can be part of delivering the best possible result for our client.
SHOPPING CENTRE AMBIENCE DESIGN
We consider every touchpoint and put ourselves in the customer’s shoes to design aspirational and memorable shopping centre environments that delight and encourage return visits. From arrival and ease of navigation to resting and recharging, we not only know what customers are looking for in a shopping experience, we go one step further and exceed their expectations to create an ambience that delivers superior performance for all stakeholders.
Whether large, small or a rollout, our retail design experience observing customer behaviour and the path to purchase combined with our playful whimsy and love of detail results in unique store experiences from every client brief.
FOOD AND HOSPITALITY DESIGN
With extensive food and hospitality experience planning and designing food precincts, cafes, bars and fast food outlets, Edge delivers environments that are not only aesthetically inspiring but also provide well considered, practical design solutions. Our unwavering attention to detail has resulted in Food & Beverage environments with character and personality regardless of the scale.
BRANDING & ENVIRONMENTAL GRAPHIC DESIGN
Branding, Graphics and Wayfinding are integral to creating strong, holistic environments that reinforce identities and clearly communicate navigation paths through spaces. We bring your brand identity to life through signage, menus, packaging, uniforms, wayfinding and environmental graphics.
DESIGN GUIDELINES & RETAIL DESIGN MANAGEMENT
We collaborate with shopping Centre Managers and leasing executives to achieve the highest standards of design and implementation of retail fitouts through the development of up-to-date Tenancy Design Guidelines and design reviews.