At Edge we add value by applying a holistic, human centred design approach. We synthesize best practice, user insights, our client’s research and competitor analysis with to create meaningful experiences in environments.
Our comprehensive planning and strategic approach, enhanced by our years of experience working with leading retail developers and landlords informs our understanding of the critical factors that make a successful public and retail environment.
IDEATE
We foster a strong collaborative approach from the start of all projects, bringing together our collective knowledge of global trends and best practice to create functional and unique concepts every time. In development the conceptual design is rigorously tested for feasibility and usability ensuring that all aspects of the design have been considered prior to proceeding with the implementation phases of the project.
IMPLEMENT
The multi-disciplinary team at Edge details cohesive documentation packages for tender and construction. We coordinate with Architects, Project Managers, Consultants and Builders to implement projects. We are flexible with our degree of involvement in implementation, from full service through to quality control and review.
SHOPPING CENTRE AMBIENCE DESIGN
Placemaking and ambience design strategies underpin all the work we do in and around retail centres, resulting in memorable experiences at every spatial touchpoint. Our capability in spatial design includes the public realm, furnished comfort zones, bespoke furniture, amenities, customer service lounges, custom lighting, graphics and art activation. No strategy is alike, we provide bespoke solutions that delight and encourage return to experience.
From arrival and ease of navigation to resting and recharging, we not only know what customers are looking for in a shopping experience, we go one step further and exceed their expectations to create an ambience that delivers optimal performance for all stakeholders.
RETAIL DESIGN
Whether large, small or a rollout, our retail design experience observing customer behaviour and the path to purchase combined with our playful whimsy and love of detail results in unique store experiences from every client brief.
FOOD AND HOSPITALITY DESIGN
With extensive food and hospitality experience planning and designing dining precincts, fresh food precincts, cafes, bars and fast food outlets, Edge delivers environments that are not only aesthetically inspiring but also provide well considered, practical design solutions. Our unwavering attention to detail has resulted in Food & Beverage environments with character and personality regardless of the scale.
Branding, Graphics and Wayfinding are integral to creating strong, holistic environments that reinforce identities and clearly communicate navigation paths through spaces. We bring your brand identity to life through signage, menus, packaging, uniforms, wayfinding and environmental graphics.
DESIGN GUIDELINES & RETAIL DESIGN MANAGEMENT
We collaborate with shopping Centre Managers and leasing executives to achieve the highest standards of design and implementation of retail fitouts through the development of up-to-date Tenancy Design Guidelines and design reviews.